Sunday, January 10, 2010

1.10.10 The Uniform Project


Take one dress and wear it 365 days a year to raise money for a worthy cause?!

That's exactly what Sheena Matheiken decided to do! Starting in May 2009, Sheena embarked upon an exercise in sustainable fashion which most girls would cringe at: to wear one dress for an entire year! Every day Sheena reinvents her uniform-style dress with a plethora of assessories, layers of clothing items, and an array of "accouterments." Everytime I check in on The Uniform Project's daily design, I am baffled by how creative each style is and inspired by the unique ways one can re-style the same dress while making it look completely different each time!

Sheena started The Uniform Project as a year-long fundraiser for the Akanksha Foundation, a grassroots organization for education in India. She encourages her viewers to donate tips or assessories to her cause. To date the site has raised $52,061, which is equivalent to supporting the uniforms and education of 144 children living in Indian slums. To see how this project was inspired, check out the hip and happening video below!

Where fashion meets sustainability? I'm inspired!!!



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